Photo Album Secrets That Photographers Don’t Want You To Know.
Psst! Hey, I want to share a secret with you. Yes, you!
What kind of secret? I’ll give you a hint: it involves making photo albums with digital images and it is inexpensive, quick and shipped to your door. And you can use the professional quality photos that I take at your wedding to do it.
Question: Why am I sharing this secret with you? (despite the fact that I’m a photographer and many photographers sell their clients albums – hint: I’m not selling you anything here)
Answer: Because I like to share cool stuff with my friends. That’s it.
Many photographers are probably mad that I’m about to share this secret with you because they like to charge tons of money to sell you a wedding album that is full of their photos. In fact, the old way of running a photography business was to photograph a bride’s wedding, edit the photos (i.e., have the photos developed from the rolls of film used on wedding day) and create a “proof book” for the bride and groom to view and select photos for printing. Later, the photographer would spend hours with the respective couple putting together photos in a mounted wedding album (the photos were literally mounted onto the book). Phewwww! I’m exhausted from just thinking about all the time and effort that went into the old way of doing things!
Today things are arguably simpler when it comes to creating a wedding album. After I’ve edited the photos from a wedding, our designers use software to design a custom album using photos you select (telling the story of your wedding from start to finish). Once the design phase is finished, we create a PDF for you to review and share with friends. Once the bride approves the PDF custom designed album (which is purely in electronic format), we send it off for print, which only requires about 3 weeks turnaround time to get to your doorstep. It’s actually pretty uncomplicated.
And don’t get me wrong – there are great things about professional albums. There are many options these days from the traditional leather bound album, the faux leather album for the environmental bride or the modern coffee table style book for other brides. The problem for many people with professional wedding photo albums is not the quality but the price. A quality, leather album can range from $800 to $2,000 alone. Every bride and groom want to be able to enjoy seeing the photos from one of the most meaningful days of their life. But it’s simply a matter of what a bride can or will pay to have those memories immortalized on a book page.
The paradigm has shifted in the 21st century for the modern photography business. It is no longer standard or even obligatory for a photographer to set up shop on Main Street with a receptionist running the front and a photographer in the back studio snapping photos on a medium frame camera. Things have even changed from just 20-30 years ago when families loaded into the family sedan with freshly combed hair and new dresses to travel down to the strip shopping center for photos at the local photo mart.
The other paradigm shift is to give things away. It’s no longer good business to hold back or keep things under wraps. So I’m here to arm you with information and to help provide you with tools for your tool box. These tools will hopefully make your life easier and help save you money.
Today when a person needs a photo captured, whether it be for a wedding, portrait session, event or whatever, they ask a friend or search online to find a photographer. Many people don’t want lengthy, expensive sessions with long waits to view a proof book. Clients in the 21st century want inexpensive, quick and fun photos with a rapid turnaround time. They want a CD with images that are ready to be shared via social media sites like Facebook or that allow them to upload to their computer for email sharing or other uses.
Which is where I get to my point. I frequently run into clients who are excited to see their wonderful wedding photos, yet leary of paying gobs of money for albums. If you don’t want to, then you don’t have to do so. There are many companies that offer free album design online that is seamless and so easy to do. One of these album design companies is called Mixbook and I can tell you that designing an album for your wedding is a snap. Just check out Monica’s Wedding Album, a bride who’s wedding I photographed a few months ago at Casa Blanca in Round Rock, Texas!
I’ve also included a 30% Coupon for Mixbook that I found online for your convenience. Keep in mind that these aren’t going to be the high-end quality books that you get from companies like Leather Craftsman or Asukabook, but they can be a fun, inexpensive alternative when your budget dictates what you can afford.
Go check it out! (links are above)