We have a new logo that I am proud to share. Thanks to my new friend Ruby, who does graphic design (including logos), here in Austin, Texas. I gave her specific design ideas, including photographs that I took and asked her to develop a custom logo and she did a fantastic job. In fact, she went above and beyond by creating several designs for me to choose from. The one below was my favorite, which included one of my wedding photos and some customized color designs by her.
Truth be known, I waited too long to create a logo. Of course there wasn’t a deadline that I had to meet or anything, but I had put creating the logo off for the longest time because of a number of reasons. One of the reasons was that even though there is a ton of free software online that does all sorts of things, free-ware for logos is hard to come by. I downloaded a number of programs that claimed to create logos but was disappointed every time. And in most cases the only way around the “trial version” of the software was to purchase the software outright. But what guarantee do you have after purchasing it that it will give you the log that you want? None.
I realize that the purpose of this is so that software creators can get paid too. But it almost seems like trickery, the way that the software is dangled in front of you as “Free”, and then after downloading it you realize that you can monkey around with it and do everything you want but save a customized logo file (which is what I needed). Don’t get me wrong, I want software developers to reap the benefits of their labor, just like I like to reap the benefits of my photography business – but I don’t offer my photos for free online either.
Some people might say, “well, you are in business to make money and you have to spend money to make money!” And to that I would say, “that business model doesn’t work for me.” One of the reasons I’ve decided to teach a wedding photography class that focuses on the business of photography is for this very reason. I think many beginning entrepreneurs like myself begin their business with the idea that you must spend lots of money up front, on such things as advertisement, fancy gimmicks, print material, unnecessary equipment and the like. I’ve done all those things; I’ve spent hundreds of dollars on customized brochures, I’ve paid multiple companies for online advertising (one of which scammed me!), I’ve advertised in newspapers, I’ve purchased lots of extra equipment which was unnecessary (like software).
I don’t want to completely rail against software. I absolutely love my Adobe Lightroom software! But sometimes we get sidetracked and think we need to purchase that shiny, new gadget that we saw advertised in PC Magazine when we really don’t need it at all. Sometimes all we need to do is make contact with friends, family or neighbors who already have the skills to do what we need, who charge much less than expensive software costs/corporate vendors charge and who are willing to listen and find out what it is that you want.
Now, back to my original tack. I waited too long because I got discouraged about how I would be able to ascertain a professional looking logo. I realized that in order to maintain my low key, sole-propietor business model I would be limited in how much I could spend on a logo. But it’s funny how the universe works; when you need something or you put a thought out there (into the universe) it can find it’s way to the right place. And that’s how I found Ruby, the friend of my wife who created my wonderful logo.
Have you projected your thoughts or feelings to the universe today? You should. It is harmless and doesn’t cost anything. And the benefits can be great!
Need local Austin Graphic Designer Ruby to help you with logo or other designs for your business? Contact her by email:email@example.com